Why music blogs will one day rule the earth
Filed under: General
What happens when your label’s advertising budget runs thin? Well, you can’t purchase ads in major music magazines. What happens when you stop purchasing ads in major music magazines? They stop covering your releases*.
*if the magazine is Amplifier and the label is The Birdman Recording Group and, if this email exchange over at Idolator is the real deal.
When told that Birdman’s ad budget was closer to what I’d find in my pocket than to what an ad exec would use to buy a new Porsche, Amplifier’s director of advertising wrote back, ” Bummer…..wish we could continue to support your artists, but I guess we can’t. Best of luck.”
When pressed further, he reportedly quipped, “Hey Sorry man…..my kids have to eat….if you’re never going to advertise with us I can’t justify the cost of covering your releases”
This is why music blogs will rule the world one day. Our publishing costs are miniscule, our circulation is great and, we’ll still cover your artists even when times are thin (as long as they make us bob our heads.. and don’t make our ears bleed).
See Also:
Music blogs a future payola target? No way!
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